B2B Rebrand
Trivantage® is a B2B provider of industrial products and services in the marine, awning, and upholstery markets. Facing increasing competition and diminishing differentiation among competetors, Trivantage worked with me to update the brand to reflect a strategic refocus on customer service.
Trivantage needed a consistent visual language and tone to clearly articulate the brand promise. I established new art direction and developed systems to guide how the brand flexes across media and audiences.
I shot photography in-studio, developed 3D environments in Blender, and composited them for final hero images.
Trivantage had many marketing materials and sales tools—both digital and physical—that needed alignment and consistency. The rebrand was a good opportunity to redesign them for effectiveness and usability, and to unite them with the new visual language.
