I began by talking to sales leads to understand the product priority, and coordinated that within the framework of the marketing campaign. I then started thinking about traffic flow through the space, the booth’s placement on the show floor, and how it would be approached.
After the basic layout was approved I began finalizing details of the space and working on the graphic design throughout. I used Blender to create detailed renders of the space to communicate my vision with absolute clarity to the sales team.
I worked closely with the build vendor throughout the construction process. The renders saved a lot of time because the vendor knew exactly what the booth should look like from the outset.